I talk about Branding A LOT on this website. That’s because when it comes to the Entertainment world branding is not just another industry buzzword it is truly important to success. As the entertainment industry continues to put more emphasis on working with people who have their own fan influence via huge social media followings, branding will just continue to grow in importance.
Branding is so important in my opinion I’ve made it one of the main categories that you will learn about here on this site along with, Music, Reality TV, Independent Filmmaking and Entertainment Entrepreneurship.
I do have a confession to make however. I did not come to the realization of the importance of branding all by myself. Actually today’s guest was one of the biggest influences on me in realizing the importance of branding in entertainment.
She is Katrina Jefferson, the owner of a digital branding agency called Chica Intelligente, LLC (and more importantly she is my wife!). In her business she focuses on helping entrepreneurs and entertainment industry folks using social media and other digital strategies to increase their value. In other words, she helps brands, talent and companies increase their following so they are more attractive to the power players and have a better overall marketing strategy.
To learn some great tips on branding in entertainment watch the video. We also have highlights in text below the video. Enjoy!
( 1:00 min) : Katrina tells us about her company Chica Intelligente, a digital marketing company and she explains what services her company provides.
( 1:35 min) : Katrina has worked with some huge companies on their digital marketing strategy (Red Bull, Ford). She tells us the one challenge she sees over and over again that these different companies face.
(2:34) : What is a mistake that Katrina sees over and over again when it comes to social media campaigns?
( 2:48) Katrina explains EXACTLY what type of content you should be promoting to your social media following.
( 4:02) She gives us her BEST tips on running a successful campaign including how long ahead of time the campaign needs to be prepared and planned for and why.
(5:27) Katrina gives us her top list of big brands that are absolutely killing it online with great social media campaigns. And what you can do to copy their strategies for your own entertainment business.
(6:07) She explains what inspired her to create her company. She also shares what things are inspiring her to continue her success in the field of entrepreneurship.
( 7:14) Katrina tells us about the importance of giving back and why it is so key for her and her company. She explains how she started a program called Souled, this project shows children how to become entrepreneurs.
(8:23) Katrina tells us about one of the biggest challenges she had with a client and how that experience pushed her to work even harder on her company. She also shares that after that more doors opened up for her as she inspired herself to become even more creative and that helped start the programs that she is now able to create.
I hope you got some great information on Branding and Social Media from this blog post. The funny thing is that I have been trying to get Katrina on for months for you guys but we had a hard time nailing down a time. Considering we live together that shows you how busy we both are!
If you would like to reach out to Katrina you can find her at some of these places online.
Twitter: chicaintelli@twitter.com
Email: Katrina@chicaintelligente.com
See you next week!
-Rich